Vertical
1. a natural prolongation or projection from a part of an organism either animal or plant
2. a conditional conveyance of property as security for the repayment of a loan
3. a person who uses goods or services
4. the business of drawing public attention to goods and services
6. a tentative insight into the natural world; a concept that is not yet verified but that if true would explain certain facts or phenomena
9. something intended to deceive; deliberate trickery intended to gain an advantage
Horizontal
1. the body of citizens of a state or country
2. a master's degree in science
5. capable of being sustained
7. the inside lower horizontal surface (as of a room, hallway, tent, or other structure)
8. liquid preparation having a soothing or antiseptic or medicinal action when applied to the skin
10. the action of incorporating a racial or religious group into a community