Vertical
1. a strong liking 
2. a thick sweet sticky liquid 
4. a person who drinks alcohol to excess habitually 
5. food that is a component of a mixture in cooking 
8. a name given to a product or service 
Horizontal
3. gymnastic apparatus consisting of two parallel wooden rods supported on uprights 
6. (economics) the utilization of economic goods to satisfy needs or in manufacturing 
7. a medium brown to dark-brown color 
9. an amount of a product 
10. toiletry consisting of any of various substances in the form of a thick liquid that have a soothing and moisturizing effect when applied to the skin 
11. a medicinal or magical or poisonous beverage 
12. the act of restricting your food intake (or your intake of particular foods)